Monday, April 15, 2013

Produce Better Insights and Achieve Greater Business Impact


In association with our event partners, IIR is pleased to invite you to participate in the following web seminars as a part of the 2013 Insights Webinar Series.

Superior Insights through Information Integration: Debunking Common Misconceptions and Myths
Thursday, April 25, 2013, 1:00 PM – 2:00 PM ET
Kumar Mehta, Chief Executive Officer, blueocean market intelligence
Simon Chadwick, Managing Partner, Cambiar

Research departments are being hit with copious amounts of data every day -  from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta analysis is just not good enough. 
 Special guest, Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage with an insightful overview about the future of research and the evolution towards synthesis.

Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact.  

He will also discuss common myths surrounding typical departmental challenges - time, money, access – when applying this integrated approach. Together, Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner.

Mention your priority code, MWJ0028-LINK, when registering.

A Step Toward Understanding Path to Purchase: How Shelf Placement Impacts Shoppers’ Attention at Shelf
Tuesday, April 30, 2013, 1:00 PM - 2:00 PM ET
Rich Scamehorn, Chief Research Officer, InContext Solutions
Brendan Light, VP Research, InContext Solutions

There are many elements to each shopper’s Path to Purchase. This talk will share a framework for understanding how these in-store and out-of-store elements impact a shopper’s behavior when in-store. This focus on one specific area will show how virtual store technology can build knowledge about the impact of shelf placement on where shoppers look first and first purchase by category.

Mention your priority code, MWJ0029-LINK, when registering.

Capitalizing on the Power of Big Data: How to Effectively Leverage Big Data to Discover New Insights and Drive Revenue Growth
Thursday, May 9, 2013, 1:00 PM - 2:00 PM ET
Jerome Levadoux, Senior Vice President of Products, HP Autonomy

Are you getting everything you can out of your business data?

The rapid explosion of Big Data is changing the way we do business. 90% of data created in an organization is now unstructured—and inherently more difficult to manage—coming from sources like social media, video, texts, audio, email and documents.

And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified. But due to its volume, type and rate of change, most companies are unable to address this valuable data and act on it.

Join us on this webcast and learn how you can easily manage, understand and leverage all forms of Big Data in real time to discover new opportunities and increase revenue.

Mention your priority code, MWL0001-LINK, when registering. 

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