Thursday, April 18, 2013

The Future of Market Research is Synthesis


These days, research departments are being bombarded with overwhelming amounts of data every day - from primary market research, syndicated data, transactional data, social media etc. The job of market researchers has become infinitely more complex with mountains of data to analyze and synthesize, and the need to inform multiple stakeholders.  So, synthesizing knowledge has become a necessity; a searchable repository and basic meta-analysis is just not good enough anymore.

Next week, special guest Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage in an upcoming webinar entitled, “Superior Insights Through Information Integration: Debunking Common Misconceptions and Myths ,” with an overview about the future of research and the evolution towards synthesis. 

Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a 360 approach to produce better insights and achieve greater business impact. In addition, he will discuss myths surrounding departmental challenges - time, money, access – when applying this integrated approach.

Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner on Thursday, April 25, 2013 1:00 PM - 2:00 PM ET.

To register for this webinar, click here!


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