Demographics don’t drive her behavior. They are just one brushstroke in the portrait of today’s women.
In this interactive webinar entitled, “Beyond Age &Life Stage: Using Psychological Profiling to Better Understand Women,” Insights in Marketing, LLC’s i-on-Women team of experts will discuss how the overreliance on demographics can lead you astray and how a deeper, more holistic understanding of your female target can lead to more impactful marketing. On Wednesday, June 5, 2013 at 1 PM EDT get a sneak peek into i-on-Women’s psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.
Join Insights in Marketing as we use industry-leading research to:
• Talk about the pitfalls of stereotyping based on demographics
• Identify psychological attributes that drive behaviors
• Explore 2 of our 5 identified psychological profiles of US women
• Demonstrate the value of psychological profiling through a real-life case study
• Provide tips to elevate your marketing using these profiles
As founder of Insights in Marketing, LLC’s i-on-Women team, Tinesha has a passion for uncovering insights about her that matter. Tinesha brings clarity and understanding to the many issues that marketers struggle to understand when targeting the female consumer.
A true social scientist with a background in psychology, Chad is a critical member of Insights in Marketing LLC’s i-on-Women team. Chad specializes in employing creative, female-centric research techniques to achieve a bigger picture female consumer understanding.
Want to learn more about how a deeper understanding of your female target can greatly improve your marketing? Register today! http://bit.ly/18LshP8