Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, products services to create exchanges that satisfy customer and organizational objectives. The concept of marketing as a business philosophy defines marketing as a process that finds, satisfies and retains customers while businesses profit. That being said, the role of the customer and the customer’s relationship to the product is key- whether the customer considers the product to meet a need or want.
Therefore, market research is imperative for a company to know what type of products or services would be profitable to introduce in the market. Also with respect to its existing products in the market, good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging, delivery or the product itself. This enables a company to formulate a viable marketing plan or measure its success.
On October 21, 2013 your industry will be significantly impacted if you attend The Market Research Event (TMRE). What is TMRE? It’s the only event of its kind with more than 60% client side attendees and 98% of past participants recommending TMRE to a colleague. Featuring over 140 sessions and 175 speakers, every year TMRE delivers the most comprehensive research learning and networking experience of the year.
From the worlds' most popular best-selling authors, to the year's best case studies demonstrating the business impact of insights, TMRE is like attending seven events in just one trip. For the attendees, sponsors and speakers who come back each and every year, TMRE has remained their trusted partner to acquire new skills into their departments like storytelling, strategic decision making and insight integration.
Check out what attendees had to say about last year’s event below:
To learn more about the event and to register as an attendee or sponsor, click here!