Monday, June 24, 2013

Netnography: A Powerful Approach for Social Media Insight

At the Market Research Event (TMRE) Conference in 2012, Robert V. Kozinets, Professor of Marketing, Chair of Marketing Department, Schulich School of Business, York University, presented the closing keynote Netnography: A Powerful Approach for Social Media Insight.

Sign up for access to the full length video and discover how we are now living in a world where consumers don’t trust marketers and advertising. Marketers have to cut through an incredibly fragmented media space to get their message out there. 

So, how do we understand this kind of world and cut through this atmosphere? To learn, click here.

Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry.  She can be reached at aciccatelli@iirusa.com. Follow her at @amandagrace86. 
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