At the Market Research Event (TMRE) Conference in 2012, Wendy Higgins Chambers, Director Consumer & Customer Insights at Campbell Soup Company presented a session entitled, “Creating a Culture for Successful Innovation.”
For a brand or business to develop new products, services and experiences that will truly engage consumers and creative competitive advantage, innovation must be cultural. The process of creating a culture for innovation is critically important to the success of the innovation process.
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Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry. She can be reached at firstname.lastname@example.org. Follow her at @AmanadCicc.