Monday, July 1, 2013

Creating a Culture for Successful Innovation

At the Market Research Event (TMRE) Conference in 2012, Wendy Higgins Chambers, Director Consumer & Customer Insights at Campbell Soup Company presented a session entitled, “Creating a Culture for Successful Innovation.”

For a brand or business to develop new products, services and experiences that will truly engage consumers and creative competitive advantage, innovation must be cultural. The process of creating a culture for innovation is critically important to the success of the innovation process.

Sign up for access to the full length video and discover how to create an innovation culture.

To learn more, click here.


Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry.  She can be reached at aciccatelli@iirusa.com. Follow her at @AmanadCicc. 
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