Wednesday, July 24, 2013

How to Design and Communicate Trends that Spark Change

At the Market Research Event (TMRE) Conference in 2012, Dipanjan Chatterjee, Senior Specialist, Trends, Target Corporation, sat down with IIR’s Marc Dresner to discuss, The Cure for the Common Trend 2.0: How to Design and Communicate Trends that Spark Change.

In his role, Chatterjee identifies trends, insights and opportunities in the financial services, retail, and emerging technologies. In addition, he is heavily immersed in strategic planning where he works with senior level leadership to identify 3-5 year visions around what his department wants to accomplish as a business unit within Target.

Every day, he looks around at what’s happening not only at Target, but across the enterprise, outside of Target, inside the retail industry, inside the financial services industry, and more.

Sign up for access to the full length video and discover his biggest challenges, accomplishments, and what exactly it takes to succeed in trend.  To learn more, click here!

 Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry.  She can be reached at aciccatelli@iirusa.com. Follow her at @AmanadCicc. 
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