Wednesday, August 7, 2013

Big Data Leads to Big Personalization

The promise of big data? Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences.

1 comment:

DataH said...

Aran, nice infograph on Big Data. Designed by data scientists, HPCC Systems is an open source data-intensive supercomputing platform to process and solve Big Data analytical problems. It is a mature platform and provides for a data delivery engine together with a data transformation and linking system. The real-time delivery of data queries of the Roxie component is a big advantage for marketers needing to take action from data insights. More info at http://hpccsystems.com.