Thursday, August 8, 2013

Online advertising spend to overtake TV ad spend by 2016

Ever since it's inception, television has been the medium in which most marketers allocate a large percentage of their budget. Perhaps this due to the potential exposure a television ad receives?

Whatever the case, new research from emarketer shows that online advertising spend is expected to overtake TV ad spend by 2016.

Online Advertising Will Overtake TV AD Sales in 2016
by Column Five Media.
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