Monday, September 16, 2013

How to Move the Needle on Advertising Effectiveness

Measuring advertising exposure continues to be a key pain point in the advertising world, but new measurement platforms have enabled firms to become much more sophisticated and analytical in scope.

One example is media analytics and marketing accountability innovator, InsightExpress, who is at the forefront of embracing new methodologies for measuring advertising effectiveness. With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media.

In their upcoming webinar “How to Gain Real-Time Insights and Produce Actionable Data: InsightExpress Moves Needle on Advertising Effectiveness” on Wednesday, October 2, 2013, 2-3:00 PM (ET) Marc Ryan, Co-Chief Executive Officer explores how he and his team streamlined their measurement and analytics by integrating revolutionary methods for data collection like real-time access to qualified audiences. Joining him is the SVP of Products & Technology at uSamp, Daniel Ross, explaining how self-serve sampling API's can drive the process of advertising effectiveness with automation access to audiences. Together, they have collaborated to capture the previously immeasurable.

About uSamp:
uSamp, the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp's leading-mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp's 12 million member global panel of survey respondents.

Through uSamp's proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation's fastest-growing private companies and is recognized on the 2011 and 2012 Forbes' America's Most Promising Companies list.

Reserve your webinar seat now: https://cc.readytalk.com/r/v8o7rwaiax7w&eom
Please mention priority code: 00R25D3KA


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