Thursday, September 5, 2013

Submission Deadline Extended: The Future of Consumer Intelligence Call for Presenters

The Institute for International Research (IIR) is currently seeking presenters for:
The Future of Consumer Intelligence
May 19-21, 2014 | Sheraton Universal | Universal City, CA

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Friday, September 13th to Romina Kunstadter, Conference Producer at rkunstadter@iirusa.com or 646.895.7453.

Mission
A gathering of "consumer culture" collective exploring common ground across roles and industries for translating behavioral information into business opportunity. The convergence of technology, social science, and the humanization of data.

The Audience
Vice Presidents, Directors and Managers in the fields of Market Research, Consumer Insights, CRM, Innovation, Technology, Marketing, Analytics, Business Intelligence, Competitive Intelligence, Social Media, Mobile, Data Mining, Text Analytics, IT, Design & Engineering and more.

2014 Keynotes
  • Jonah Berger, Author, Contagious Why Things Catch On
  • Ray Kurzweil, Author, Inventor, Futurist, Director of Engineering, Google
  • Jer Thorp, Co-Founder, 'The Office for Creative Research, Former Data Artist in Residence at "The New York Times"
  • Simon Thompson, Business Marketing - Industry Solutions, ESRI

Speakers receive FREE admission to the conference as well as any pre-conference activities, workshops or symposium, a $3,000+ value.

Content Areas Include But Aren't Limited To:
  • The Future Researcher: What Are the Skills, Tools, Methodologies, Capabilities & Culture?
  • Future of the Consumer Insights Department: Becoming a better listener, crowdsourcing for insights, gamification - engaging your consumer, engaging your team to explore and collaborate
  • Turning Data into Meaningful Stories: Innovation, methodology and insights as far as storytelling and bringing the message back in a memorable and digestable way
  • Becoming Agile & Predictive in Real Time: Leveraging technology to make the consumer insights process more streamlined and shorten the overall timeline - I am interested in alternative approaches, I think consumer are ever evolving in how they like to be surveyed, a lot of people fall back on traditional methodologies, but is that always the best?

The Future Consumer: A 360 Degree View
  • The Future of How People Live: Public transit, city planners (future landscape), home environment, environmental factors and impact, healthcare, values, education, workspace, travel
  • The Future of How People Shop: Online & Off-Line: I have a great consumer facing seat but not enough time to think about how to engage with my retailers and I need help with that - what are they retailer trends and retailing trends
  • The Quantified Self: Wearable technology - customer experience is at the heart of all things - the right insight that you get will determine what you will be doing and the success
  • Digital Natives

The Convergence of Insights & Intelligence: Consumer, Social & Cultural
  • Semiotics & Motivation Theory
  • Insights Deciphered through Digital: Big push around emotional marketing and I am wondering what comes after that - uncovering triggers and activating behind them - a lot would be research but more understanding how television and digital are taking insights and translating them
  • Converged Intelligence: When Insights & Intelligence Collaborate
  • Leveraging Social Media to Fill the Gaps: Social media insights and text analytics pros and cons - how do you create a social presence and excitement - social chatter for deeper insights

Big Data for Analytics: Connecting the Dots for a Holistic View
  • Finding the Way in a Sea of Data: Data point tells you what not WHY - you can make inferences but it doesn't tell you why - you can make leaps of faith - most data is about what happened focusing on the hindsight instead of understanding insight and foresight and how do we act upon it - awakening and invigorating consumer curiosity
  • Successful Data Integration: What big data encompasses when it comes to businesses - how do you implement this into your business - even if you figure out the direction you want to go in, implementation takes a long time as does building a strategy and finding out the technical requirements
  • Tools for Digital Marketing: Very interested in learning more because this is one of the new tools - The New Marketing - I think in a few years most of the people are going to use the Internet to do everything
  • Products that Emerge As a Result of Connecting the Big Data Dots
  • Analytics that Changes How Business was Done

Strategy & Action Planning: Data Driven Marketing for Driving Consumer Strategy
  • Big Data Improving a Consumer's Life. Insight into Big Data - not how can it benefit us but how it can benefit the consumer and the key is the quantified application - how your activity can be compared to other people
  • Privacy Please! Delivering solutions while protecting consumer privacy - knowing how to target your consumer without being intrusive
  • Data Forecasts Your Relationship with Competitors: How have you used big data to change how you have worked in comparison to your competitors?

  • We are also happy to consider topics not listed here that you feel would add value and be appropriate. 
Submission Guidelines
Please submit the following to Romina Kunstadter, Conference Producer at rkunstadter@iirusa.com no later than Friday, September 13, 2013. For proper consideration, please include the following information with your proposal:
  • Proposed speaker name(s), job title(s), and company name(s)
  • Contact information including address, telephone and e-mail
  • Title and objective of presentation
  • Please indicate which topic you plan to address and please indicate what is NEW about the presentation
  • Summary of the talk
  • What the audience will gain from your presentation (please list 3-5 key "take-aways")
  •  

If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.

Sponsorship & Exhibition Opportunities

If you are interested in sponsorship or exhibit opportunities please contact Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Kacey Anderson, Marketing Manager at kanderson@iirusa.com

Due to the high volume of response, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in The Future of Consumer Intelligence. We look forward to receiving your proposal!

Best,
The FOCI Team
@TMRE

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