No matter what sector of the industry we’re in, from qualitative face-to-face interviewing to ‘big data’ analysis, it’s always helpful to hear what other folks are doing. Not to say that for example if you’re a small qualitative shop hat you’re going to jump into the deep end of neuromarketing immediately. But you never know:
• What your clients may ask (and it’s good to be informed)
• What inspiration you might glean from other companies’ projects
• What new product or service you might learn about that would serve your company well
I know I know, we only have so many hours in the day and there can be absolute information overload.
So figure out what works for you to stay on top of the ‘hot trends’ in the industry.
Maybe it’s booking some time for yourself each Friday over lunch to watch a recorded webinar.
Perhaps you hold on to your industry publications and those become airplane reading.
It could be setting up a few minutes at the beginning and end of each day to check the #mrx Twitter feed.
And, of course, it could be spending a few ‘concentrated learning’ days at an industry conference such as #TMRE13. As luck would have it, the savvy #TMRE13 team has created an entire track called “Disruptive Technologies & New Methodologies” so there’s some concentrated learning right there!
Whatever your method, it’s good for you, your job, and your career to keep your finger on the pulse of the industry.
More about Katie: Based in Portland, Maine, Katie is the Senior Research Manager at Diversified Business Communications, managing a team of skilled researchers busy gleaning insights for products around the globe. She has worked with companies large and small in industries such as software, seafood, fragrance and entertainment to help companies move their business forward supported by actionable insights derived from market research. She loves to find the story in the numbers and is passionate about bringing the “Voice of the Customer” inside the organization. Active on social media as @InsightsGal, Katie actively tweets and blogs about the market research industry. The opinions expressed here are her own and not those of her employer.