Yesterday, I was able to attend Connect.Dream.Create. presented by Laura Flessner of Pfizer Consumer Healthcare and Marty Gage of Lextant.
Laura and Marty talked about "DCE's" - Desired Consumer Experiences and how being able to connect the aspirations of your customers with specific design attributes provides a concrete, actionable foundation for innovation!
Speaking of innovation, I loved Laura's innovative use of her Cowboy Boots with her suit! I'm trying to figure out what brand they are because I love them!!