Consumers are taking control of their lives. They are rearranging their lives to their own satisfaction for the better of their home and family. Companies can benefit from this as they offer cusotmized solutions to these "game changing trends", found by Campbell's Soup.
My ROI: Consumers are taking a personal return on investment approach to assessing. But now good value is not about paying the lower price. Consumers are willing to pay for experiences that will matter more for them, that fit them better individually. Service is back – as people want better value for their money.
iHealth3.0: Consumers are more concerned about health, image management, and the general wellbeing, given the overall statistics of being overweight, and consequential expenses.
Energy Management: Consumers are overall tired, and consequently cranky. Energy emerges as a highly sought need, now the highest sought commodity, ranked higher than money and time. Consequently opportunities are like virtual supermarkets to avoid traveling and energy consumables.
The Desire to Feel Alive: Help consumers break free and enjoy moments that reward themselves. How can brands do this? Across ages and genders there is a desire to be more lively, and opportunities are present in multiple consumer and healthcare industries.
Digital is resetting expectations: Digital is an integrated and integral part of life, and not a distraction. This affects everything from DIY, to shopping, to connecting with others.
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at firstname.lastname@example.org. Follow him on @sssourabh.