& Futuring Track at the Market Research Event.
Technology is blending and melding the digital and physical worlds like for example genomic data and driverless cars. Boundaries are blurring not just between industries but between the physical and virtual world.
So how do you create identity in this changing world as an individual?
The pace of these accelerating tech trends are being adopted faster than ever as well.
One trend is being looked at is Dematerialization. The concept of things that used to exist as material things are now in existence as an information product such as a Single CD is purchased as file that is stored on your phone.
Re-materialization: 3D printing for example. There is now a whole ecosystem of designers online creating and sharing printable products. The biomedical industry is particularly interested in this space.
Information flows freely between atoms and bits and vice versa.
Transmedia: Video games as movies.
Physical identities are blurring with digital identities: cosplay, avatars, Facebook profile images.
Technology has changed. We have not.
We need human connection, respect, love...however, it's how we are we meeting these needs that is changing.
I am what I share:
Technology has not invented sharing only the scale and medium.What we share allows us to curate our identity as to how we want to be perceived.
If you allow people to share and craft their identity using your brand or product they will gravitate toward those services.
It's not only what is being shared but also how people respond and engage with what is being shared. Social currency and credibility is being built thus way.
People can build on what you share.
I am what I personalize:
Nike & Reebok: design your own is a growing part of ecommerce that allows both ownership and builds brand equity.
Dodge Dart is a crowdfunded car that is payed for by the community and customized to order.
I am what I create and Participate In:
The Maker Movement: Any one can "make" an object or design something created by them.
Etsy is a site that allows users to create and sell their own products where as that used to be considered a hobby or side passion. We all have the desire to create but not every one has the talent to create for ourselves.
Kickstarter: is where dreams go to live and allow other people to participate and fund projects to come to life. The line between consumers, makers, sellers are being blurred.
The distance between creators and consumers is shrinking and your going to hurt if you're the middleman.
How to build trust?
DREAMS: Declared. Rated. Engaged. Activity. Moderated. Social.
ABOUT THE AUTHOR
Formerly a senior copy editor at Thomson Reuters, a research editor at AOL, and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at firstname.lastname@example.org or @Literanista.