I had the pleasure of listening to David D. Burstein talk about his book, Fast Future: How the Millennial Generation is Shaping our World. Our generation is the largest one to date and the first to have a globally connected culture and set of ideas, not confined by borders.
With 96% of our generation having daily and regular access to the internet, our possibilities are limitless. We are coming together with a sense of community all over the globe and are becoming empowered to push the limits and affect global culture.
60 years ago, our grandparents were most likely married by age 21, buying homes and starting families. Very strange for someone like me, 25 years old in 2013 and focused solely on my career, with no plans for marriage or a family in the near future. Women especially are changing society norms by questioning what truly makes them happy and becoming familiar with what they really want out of life.
In the next five years, 100% of our generation will own a smart phone. With technological advances and a rapidly changing society, the future will rely heavily on keeping consumers more engaged than ever before.
Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.