Monday, October 21, 2013

Live from #TMRE13 Putting a Finger on the Fans' Pulse


If you didn't notice all the buzz about Miley Cyrus's VMA performance this year, you might be living under a rock. My Facebook and Twitter feeds were littered with comments about her performance for days after the awards were over. Whether it's good attention or bad, it gets you talked about. So is this really just annoying newsfeed junk or marketing gold? 

Christopher Chen and Stephanie Gomez from Universal Music Group shared with us how and why they track these comments in Putting a Finger on the Fans' Pulse.

Universal Music Group takes on the task of tracking this buzz - whether positive, negative or neutral. They track more than 3 million social conversations on a given day, between Facebook, blogs, forums, Twitter, you name it. Anything from a risqué performance to a funny YouTube video could trigger chatter like this. Not only does this gossip get you noticed, it has the potential to put your company on the map.

Earlier this year, Jay-Z and Samsung teamed up for an exclusive pre-release opportunity for Samsung Galaxy users ONLY. His new album, Magna Carta Holy Grail was available for free to those users 72 hours before it was set to release to the public. He announced it during the NBA finals in a 3 minute commercial - guess what my newsfeed blew up with that day? I don't know about you, but as an iPhone loving Jay-Z fan, I was quite tempted to switch to Samsung! Here's the story: Jay-Z Magna Carta Holy Grail lands today for Samsung Galaxy owners



Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

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