Steve Landis and Andy Smith spoke about opportunities to help grow your business in Where Have All The Good Ideas Gone?. In this rapidly changing world of consumers, there are more products and options available than ever before. So, how does a company make it in this cut-throat market?
Change your ways. The changing marketplace is forcing companies to change their way of measuring success. It's not longer acceptable for survival to be the main goal. Your main focus MUST be growth - growth = success.
Traditional measures don't link to growth. Old ideas that may have worked before, are no longer relevant in this day and age. What makes a good idea? Those that will grow your business, not those that will just boost sales. Ones that may seem crazy at first, but will benefit your company in the long run.
Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.