“Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. -- Jonah Berger
The human memory is naturally associative and remembers information associated with sensory cues better especially visual cues.
Visuals have a tremendous impact but there is a need to Explore. Explain. Expose. to gleam insights and communicate those well for decision makers.
ABOUT THE AUTHOR
Formerly a senior copy editor at Thomson Reuters, a research editor at AOL, and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at firstname.lastname@example.org or @Literanista.