Over at Foursquare, an engineer and a data scientist figured out a brilliant data hack for an innovation they had been trying to develop for years - figuring out how to send tips to users when they were in a certain location automatically without any prompt based on their GPS proximity by matching a cloud of points to another.
|Nerd candy. some iBeacons have arrived (Photo: mrtruffle)|
“Use of the platform enables brands to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues. Brands using the Gimbal platform can send customized communications based on interest derived from geofence triggers and proximity triggers, all matched to inferred interests."
Also gone mainstream: "Indoor location technology brings Internet-style tracking to physical spaces...RetailNext, a company offering “comprehensive in-store analytics,” says its products are being used by 100 large retailers and in thousands of stores. Euclid also says it has 100 customers, including Home Depot."
|Indoor location services on mobile phone (Photo: IntelFreePress)|
ABOUT THE AUTHOR
Formerly a senior copyeditor at Thomson Reuters, a research editor at AOL, and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, World Future Trends.tumblr, the Digital Impact Blog, and founded Literanista. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at firstname.lastname@example.org or @Literanista.