The consumer has already been disrupted. Will you join them? It's now necessary from the business side to create these experiences and relations in a way that has been unprecedented before.
You must join them and disrupt yourself.
Digital disrupters raise the bar:
they build better experiences
create stronger customer relationships
deliver efficiency, doing it faster than competitors
Digital Disruption Economics:
More people empowered, more ideas, going to market, operating at a 1/10th of the cost with 100x the power.
Media Industry examples: more people create and distribute content for free, creating a super abundance of content options. (not replacing content, but enhancing the offerings)
Whoever has the relationship with the viewer, wins.
To participate you must digitally disrupt your customer relationship.
Media companies will want to distribute to these screens.
- Retailer will want to use them to sell products
- Manufacturers will want a direct connections
- Platforms will try to own the whole experience
It's a senior level decision to get every one ready and prepared to do begin connecting at every customer touch point.
ABOUT THE AUTHORFormerly a senior copy editor at Thomson Reuters, a research editor at AOL, and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at firstname.lastname@example.org or @Literanista.