Tuesday, February 11, 2014

Data Driven Marketing Insights from Mattel, ESRI, Sony, Toyota, MSI & More

With great information comes great expectation. How you interpret information is what matters. According to Forrester, 2014 will be the year of big data put to use. Data driven marketing will continue to evolve as marketers will "stop waiting for insights to reveal themselves and start finding actionable paths through the information."

The Future of Consumer Intelligence will help you stay ahead of the curve when it comes to Data Driven Marketing for Driving Consumer Strategy.  Marketing Science Institute, Mattel, Sony Music, Toyota Financial Services and more will showcase how data has been used to forecast relationships with competitors, how they've become more predictive a competitive edge, products that have been developed as a result of data and analytics finding and much more. 

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the conference brochure: http://bit.ly/1g6ioOe

Keynote Spotlight:

Location and the Art of Business Analytics
Simon Thompson, Director, Commercial Solutions, ESRI

The Harvard Business Review described data scientists as the sexiest job of the twenty-first century and the location analyst might just be the sexiest job of all. They're answering some of businesses biggest questions by linking the what and why via the where - it's art and science combined. Now that technology has tamed big data patterns, create insight and apply it to drive better business outcomes. Your quant might be taking your business to a whole new level through the power of place.

When marketers, brand owners and strategic leaders participate as stakeholders in the process and enable the insights to generate possibilities - the 'aha' moment creates the big idea. We'll show you how to make it happen.

Mention code FOCI14LINK & Save 15% off the standard rate. Register today: http://bit.ly/1iwUOM6

We hope to see you in California!

The FOCI Team


P.S. Want to see what The Future of Consumer Intelligence is all about? Check out last year's recap here: http://bit.ly/1ayTGYI
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