Ben Smithee, CEO of Spych Market Analytics and Chairman of The Future of Consumer Intelligence 2014 thinks you should attend FOCI 2014 in LA this May. Why is Ben so excited about this year’s event?
Well, right now we are on the cusp of the second wave of the big data revolution. 2013 was about understanding Big Data, from collection to analysis. 2014 is about translating big data into new opportunities and taking action on the insights to drive business decisions.
The Future of Consumer Intelligence 2014 will help you discover how data is transforming the consumer’s wellbeing, experience and impacting the productivity of an organization. This unique event accelerates disruptive thinking around decision science - translating the new understanding into future opportunities means that the role of a researcher is changing. This event’s unique aggregation across insights, data science, marketing science, social science with technology as a common thread provokes new questions and explores new futures.
At FOCI, you'll understand the processes and tools being used to aggregate disparate strands of data so you can create a richer experience that drives loyalty and growth. This year, the event not only focuses on the insights, intelligence and analytics piece of the market research industry, but also the strategies you need to put those into action in order to grow your brand and your business.
Additionally, there are two brand new intensives this year, including The Future of Researchers and The Future of Consumers. The Future of Researchers focuses on the skills, tools, techniques, and methodologies you need to be the best at your job and lead the industry in the future. The Future of Consumers is taking an in depth look at what makes consumers buy, click, and tap, and how are they engaging with new media in the future so that brands can have a deeper relationship with them.
This year’s FOCI is also brining you an impressive lineup of keynote speakers including John Havens, author of Hacking H(app)iness and Ray Kurzweil, director of engineering at Google.
Check out Ben’s video invitation here:
Join Ben and the rest of the FOCI team in LA this May! Lean more about the event here: http://bit.ly/1dUiypI
Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/1dUiypI