Tuesday, April 1, 2014

Crowdsourcing and Social Media Marketing: Is there more than selfie or hashtag creativity?

Evolving is the bettering or worsening of a sturdy phenomenon. Change is a more radical spin on the very same. But when it comes to social media habits, it is tricky to discern what is evolutionary and what is truly changing. Of 6 social media habits discussed previous on my blog, crowdsourcing comes up as relevant for marketing research. And why no, it is essentially based on the same principles of asking, listening, gathering. However, is there more to social media marketing than the surge of selfie and hashtag creativity? 

Crowdsourcing


Now that brands are all over Instagram and HBO is on Snapchat, consumers can expect to engage more with their brands on social than ever before. Tag them for coupons, like them for access, Instagram them for prizes or sneak previews, and eventually, engage with them like friends so as to passively provide them with growth strategies that come directly from the consumer’s mouth. Take the affair of social media with fashion week as a case in point. Truly, crowdsourcing at its best.


Selfie Creativity

The coining of Selfie Olympics on Twitter has shown that the selfie phenomenon will not langusih, especially since the iPhone 5S has an exemplary front facing camera, which, let’s get real, was not only for facetime or videochat. With cold selfies trending during the Polar Vortex, and people risking frostbite for the perfect selfie, the creativity will continue to rise… through reflections, acrobatic bathroom antics, and even a foray into the lives of those otherwise respected.

Hashtag Creativity

Events and conferences marvel at the connectivity and knowledge sharing prowess of hashtags and networking. But besides events, tv shows, and organizational hashtags, these have shown to be useful in drawing people together for absurd phenomenons too. Examples include a user created trend called #Walmartfights to share nationwide happenings on the anxious Black Friday. The most tragic of interpretations was developing nations’ kids reading out quotes tagged with the ironic phrase #firstworldproblems, probably the most tear jerking iconic display of hashtag displacement.




On the quest for content, brands and marketers will need to try and swim through the modern equivalent of fan mail (which is useful, gratifying and priceless, nonetheless!) to gather relevant insight.


Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh.
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh.
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
- See more at: http://themarketresearcheventblog.iirusa.com/#sthash.uwXVqr8E.dpuf
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh.
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com. Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
- See more at: http://themarketresearcheventblog.iirusa.com/#sthash.uwXVqr8E.dpuf

1 comment:

Anonymous said...

Really interesting, thanks​!​

I think that you would be really interested in some of the most cutting-edge research that I have come across explaining crowds, open innovation, and citizen science.​

http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1919614

And you may also enjoy this blog about the same too:
https://thecrowdsociety.jux.com/

Powerful stuff, no?