Tuesday, June 10, 2014

Inside Insights: Brian Byrne

In the first episode of the Inside Insights Podcast series brought to you by The North American Consumer Insights Event, I sat down with North American Consumer Insights Event speaker Brian Byrne, President of Aviador and Associates, to discuss competitive War Gaming and the current Apple-Samsung War.

The North American Consumer Insights Event is a conference that showcases the local Canadian culture in its storytelling. With new entrants like Target Canada, rapid changes in technology and increasingly discerning customers, the Canadian retail industry is in a constant state of change, challenging players to adapt strategies and tactics to remain relevant.  This conference was created for our insights community that focuses on the power of insights in motivating smarter decision making and shines a particular lens on the local flavor of shopper insights in Canada.

Listen to the full interview here: http://bit.ly/1hEIqgS

If you’d like to hear more from Brian, don’t miss his double session, “Classic Patterns of Competitive War Gaming” at The North American Consumer Insights Event on Monday, Sept 29th from 1:30-3:00 pm. The event is taking place this September 29-October 1, 2014 in Toronto, Canada.

For more information about the event and to register, click here: http://bit.ly/1kMxqhi
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