Wednesday, July 2, 2014

Brandspark International Reveals Most Trusted CPG Brands

Recently, market research firm BrandSpark International has unveiled the 2014 BrandSpark Most Trusted Awards winners for Consumer Packaged Goods (CPG), in which over 86,000 Americans determined the winning Food & Beverage, Health & Beauty, Household and Kids brands.

“The BrandSpark Most Trusted Awards are for CPG brands that are dependable, well-known and part of the daily lives of many Americans,” said Robert Levy, President and CEO of BrandSpark International, in a statement.   

Today, BrandSpark’s research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.  With CPG expertise, the company has a unique global perspective on the drivers of innovation as it has been measuring brand trust for many years and previously launched the BrandSpark Most Trusted Awards program in Canada and China. 

In 50 categories, poll participants named the CPG brands that they consider their “most trusted.” Quality perceptions and taste drive which Food brands are most trusted, while taste preferences are most often cited as the reason for favoring one beverage brand over others. As for health and beauty brands, trust is built on quality perceptions such as effectiveness and perception of a fair price.

Levy said, “Brand trust is important when deciding what to buy. Our study shows 8 in 10 Americans place a high importance on established trust in a brand when purchasing a new product. The BrandSpark Most Trusted Awards help shoppers while they are making purchasing decisions by easily identifying the brands that are most trusted by other consumers.”

When considering purchase of a new product, Americans consider it very important that products come from a brand that they trust:

>77% for a new Cosmetic product
>75% for a new Personal Care & Health product
>75% for a new Household Care product
>66% for a new Food & Beverage product
>The 2014 BrandSpark/Better Homes and Gardens American Shopper Study saw more than 90,000 respondents contribute their opinions during October and November 2013. 

Brandspark will be presenting at The North America Consumer Insights Event taking place September 29-October 1, 2014 in Toronto, Canada. Don’t miss their session, “Understand Canadians Evolving Habits
and Reach Them on the Path-to-Purchase” on Monday, September 29th at 11:45 am.  

To learn more about the event, click here:

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