Friday, July 25, 2014

What You Missed This Week In Market Research 7/21-7/25

Here is what has happened this week:

Bridging the Knowledge Gap: A newer, faster data crunching engine from Apache Spark

Why Big Data Isn't Enough: Today's health systems collect data that is timely or actionable

Big Data is No Small Compliance Issue: Mining customer data must be done in accordance to privacy laws.

Amazon Web Service Names Sumo Logic a Partner: Sumo allows for faster analysis

Teradata Acquisitions Accelerate Big Data: Exploiting data has become imperative for success

Big Data Being Used in HR: Evolv helps assess and understand employees

New Tools for Market Research: Data in real time and eavesdropping into consumer gossip

Restaurant Chains Will Prosper in Digital World: Using technology to drive sales

Marketing Intelligence Forming Synergy: Technology has involved and become more integrated in the
 marketing world

Actionable Social Analytics: Many firms are struggling to find actionable insights

Optimizing Content Strategy with Social Listening: Understanding what is said can help craft your strategy

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at

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