Wednesday, August 27, 2014

Research Insighter Video: How Research is Evolving at Kellogg

In this episode of TMREtv’s The Research Insighter, Aaron Fetters, the Director of Insights and Analytics at the Kellogg Co. is interviewed. Fetters discusses what is wrong with the status quo in research and he shares his insights on how research is evolving. This episode is brought to you by The Market Research Event (TMRE).

  • Voice of the Consumer:
Fetters talk about the need for researchers to step up and representing the consumers or else they will be forgotten.

  • Rapid Change:
Consumers change so rapidly that is hard to keep up. Things such as media habits and food preferences can change overnight.

  • The Bigger Picture:
The importance of creating partnerships with suppliers and starting to behave as the brands is discussed by Fetters.

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at

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