Tuesday, October 14, 2014

Data to See: A Design Approach to Data Visualization & Storytelling

As a fan of the arts, my mother instilled in me a love for poetry, literature, arts and drama, overall the ability to tell a story that resonates on a deep level. It's the presence of those universal, humanistic properties, those boiled down to the core or gist that really get us and that we really get.















I think this early understanding fueled my ability to write poetry and later on in life, as a marketer, tweets. In the past year, I've become fascinated with the appeal of the visual web and experiment on Instagram, often posting powerful images with very little text, sometimes 1-3 words and/or hashtags and nothing else to see what sort of resonance they receive.

While researching data visualization tools and tactics, I came across this free film by Edward Tufte, and while its a few years old, I think it's definitely worth watching for those interested in further developing their visual data narrative skills and thinking conceptually with the mind and empathy of a trained designer or artist:


Inge Druckrey: Teaching to See from Edward Tufte on Vimeo.



ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.



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