Monday, October 20, 2014

Live from #TMRE14: Data Visualization At the Speed Of Thought

Today in the Shopper Insights & Analytics track at The Market Research Event, Vinay Ramesh, Lead, Client Services, John Tomchek, VP, Business Development & Moises Cohen, Engagement
Manager at Analytics Quotient, discussed how to Move from Pretty Charts To Powerful Insights In Real Time.

Marketing needs data visualized right away not a month and am million dollars later.

The evolution of BI:

Scorecards
Analysis
Interaction and visualization
Foresight and Predictive analytics

4Ds of Good Visualization Tools:

Domain knowledge
Data undestanding
Design skills
Development Platforms

Best Practices:

Who is your consumer?
How does it reflect your company and culture?
Mock up, mock up, mock up
Segregate users and needs: high level and power users
Focus on ease: If you have to train for more than hour, this is a fail
Focus on data harmonization,
Think of capabilities for different data types
Choose the right model
Platforms need to be customized to your business needs


ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.


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