Tuesday, October 21, 2014

Live from #TMRE14: Disrupt Habit

Award-winning New York Times reporter Charles Duhigg took us at TMRE 2014 today to the edge of scientific discoveries that explain why habits exist & how they can be changed.

About 45% of what we do daily is habit, according to a study done. Your brain almost goes to sleep when going through pattern behavior.

The Habit Loop:
Cue
Routine
Reward

Some habits seem to matter more than others - keystone habits.

These keystone habits actually affect other behaviors, people who work out regularly, influences people to eat healthier the day they exercise, procrastinate less, and use their credit card less.

P&G created a Febreeze Habit Loop by adding a pleasing scent to reward cleaners and integrate a sensory pleasure into the habit of cleaning up. Sales explode!

Lesson: Make sure the reward is actually rewarding, deeply and meaningfully to the person rather than abstractly.

Lesson: The most powerful rewards contain emotions.

The Latte Method involves:

“We Listen to the customer, Acknowledge their complaint, Take action by solving the problem, Thank them, and then Explain why the problem occurred." - Starbucks' Employee Training System

How to seize and/or disrupt habit:


  • Know your keystone habits
  • Build in rewards with emotions



ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

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