Wednesday, October 22, 2014

Live from #TMRE14: New DIY Launch Powered by Google

Corrine Sandler
A new DIY survey research offering powered by the Google Consumer Surveys (GCS) platform launched today in a track session GCS headlined at TMRE.

Validateit™ by MR firm Fresh Intelligence automates the survey research process all the way through to a final report issued in as few as five business days after the survey fields.

Three of four modules oriented around product development are currently available—IdeaRank, PriceCheck, and DemandCheck—with a name testing module soon to be released.

Click here to watch 40-second videos about the modules.

Validateit has been in development for two years and the underlying methodology was created by Ph.D. researchers and statisticians, according to Fresh Intelligence CEO Corrine Sandler.

Sandler explained that users can design and program a Google microsurvey in about 60 seconds simply by answering a few questions.

The $1500 price includes the questionnaire, 250 respondents, data collection and a one-page executive report.

Users will not have access to the actual questionnaire, which Fresh Intelligence considers intellectual property, Sanders said.

Sample is currently domestic U.S. gen pop only, but Google’s Monica Plaza, who co-presented, noted that GCS can customize sample, so expect to see that feature in the future as well as access to international respondents.

For more information, visit: www.validateit.com



ABOUT THE AUTHOR

Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

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