Sunday, October 12, 2014

The Cultural Macroforces Redefining Market Research & Shopper Insights

The business environment of 2020 will look nothing like the business environment of today. Global Macroforces are reshaping our world and people everywhere are responding with new ideas of what constitutes a great company or a great brand.

Business leaders will need to revamp their skillsets in order to understand and surpass these new expectations. And your first step is to come see exactly how one global futurist already sees 2020 emerging.
In this video interview from the 3rd Annual International Shopper Insights in Action Event in Prague, Tom LaForge, Global Director of Human & Cultural Insights, THE COCA-COLA COMPANY, discusses his keynote "The Emerging Relationship Economy: How Cultural Macroforces are Redefining Business, Brands, and the Skillset You'll Need to Succeed in the Years Ahead," where he shared which macroforces & trends will play the biggest role in reshaping global culture & consumer preferences and which skills you and your company will need to acquire in order to create flourishing brands and thriving companies.



The International Shopper Insights in Action Event is the most integrated, cross-market shopper agenda focused on strategy and activation. Details on how to join us for the 4th Annual International Shopper Insights in Action Conference, taking place on 3-5 November in Edinburgh can be found here.

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