Tuesday, November 4, 2014

How to Make YOUR research unboring

B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories. This presentation was shared at TMRE 2014.

Who Says B2B Research is Boring and Emotionless? from Loretta Hudelot

  • Creativity > Make YOUR research unboring
  • Work with what you’ve got > What data, company knowledge, and partnerships can you leverage?What outside categories could you look to? 
  • Watch and improve > What response do you see? What validates? How can you improve? 

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