Monday, November 17, 2014

Insights on Diversity in America from US Census Bureau, Univision, TV One & HBO Latin America

Earlier this year, the U.S. Census Bureau projected that "by 2042, so-called racial minority groups will make up the majority of the U.S. population."

New technologies and viewing behaviors are not the only things that media professionals have to worry about - the new challenge is connecting with an ethnically diverse audience. What are you doing to better understand this "new America" and engage with them on a deeper level?

The Media Insights & Engagement Conference has brought together research leaders from ethnic networks (including MNet America, TV One and Univision) to discuss The Changing Face of America with the U.S. Census Bureau's Data Dissemination Specialist, Marilyn Stephens. This keynote and panel discussion will present an overview of ethnic population growth and their incredible spending power, as well as viewership, media consumption and more.

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Download the conference brochure for full details: http://bit.ly/1xPvEBC

Plus, you'll also hear from HBO Latin America on:
Decoding the Entertainment Landscape in Latin America Across Generations
In order to understand the evolution and current state of the Latin American Media Consumer, HBO Latin America conducted an audience segmentation study to uncover the consumption habits and traits that define today's generations. By uncovering these specific segments, HBO can more specifically target their heavy consumers, loyal viewers and potential subscribers. Find out what Luis Duarte, Audience Research Director, DirecTV Latin America (and Media Insights 2014 speaker) is looking for in partnerships: http://bit.ly/1BpdQ49

 For the full session description, download the conference brochure: http://bit.ly/1xPvEBC

Join us in San Diego and gain the insights you need to understand and engage with the Changing Face of America. Register by Friday & save $600: http://bit.ly/1xPvEBC

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

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