Monday, December 22, 2014

Top Digital Impact Blog Posts of 2014

We’ve published a lot of interesting, innovative, and inspiring blog posts about digital impact and media insights this year, so we wanted to take a moment to look back on the most popular posts of 2014. Here are the topics our readers enjoyed the most this year:

GfK’s SVP of Media & Entertainment On How Viewing Devices and Services Impact Audience Measurement: We sat down with David Tice, senior vice president, Media and Entertainment at GfK Custom Research, to discuss how the explosion of devices and services for viewing is impacting audience measurement. According to Tice, the two screen environment has made it easier for people to see an advertisement on TV and then go onto their smartphone or tablet and visit the website if they are interested. And, this in turn, has been really helpful to advertisers. “People’s use of television, whether it’s younger or older folks, hasn’t changed a lot. What’s changing is the source of what they are watching,” he said. ‘In the past it was your broadcast or cable networks, now people are using their TV sets to watch Netflix, Amazon or Hulu, because they want to use that bigger screen, that better quality sound than just watching it on a laptop or a tablet.” To read the full post, click here.

TV is a Key Player in The Future of Media Planning: The Television has been homes for over 60 years and it's still not time it out just yet. Thanks to the drastically changing ways we consume content these days, TV advertising is at a crossroads: advertisers are now planning integrated TV and online video advertising campaigns. Today, TV is one of the fastest-moving areas of advertising, with new campaigns aiming to capture the massive opportunity of linear TV, smart-TV, and online video viewers. Advertisers are looking for holistic campaigns that capitalize on the opportunities of engaging with consumers across multiple screens. To read the full post, click here.

10 Things You May Not Know about Binge Watching: Binge watching has become a new norm and the negative connotation of a "couch potato" is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end. Earlier this year, Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, "binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window." To read the full post, click here.

World Cup With a World Problem: Illegal Streaming: The 2014 World Cup started in the middle of June and ended on July 13th. This was to be a memorable World Cup not only for the play on the pitch but for the illegal streaming as well. It is estimated that 500,000 people watched the Russia vs. Belgium game illegally. While this number was high, the more important games had even more viewers. Even though there were legal live streams viewers still watched illegally. According to a poll by The Washington Post, one in five watchers went on "some shady website." To read the full post, click here.

Report: Mobile Technology is Transforming the Face of Creativity and Design: The New Creatives Report, a U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines, found that 77 percent of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years. Additionally, 87 percent of those who create mobile content believe doing so has had a positive impact on their work. “Creatives are going mobile, and this means a sea change for the creative process,” said David Wadhwani, senior vice president and general manager, Digital Media Business Unit at Adobe. To read the full post, click here.
Technology is Changing How We Understand the World:  Magnus Lindkvist, Trendspotter & Futurologist, discussed how technology is not only changing how we do things, but also how we understand the world, business, and people as well as the emerging space of marketing science. According to Lindkvist, technology is changing how we do things and how we understand the world, business, and people. It visualizes the fringes of society in a new way. Before, the mainstream was dominant by its strength in numbers, but in the ‘thoughtsphere’, a Minnesota flute tribe or Namibian upstart company can have the same perceived presence as a king or queen. To read the full post, click here.

Best Use of Social Media for Television: The finalists for the 2014 Shorty Awards are in and here's a look at the finalists in the Best Use of Social Media for Television. Candidates were chosen by examining the best TV Show Twitter accounts that share updates, behind the scenes videos, commentaries and even some insight to future episodes and connect and engage with their fans. We took a closer at the Finalists, how they use social media and their accomplishments. To read the full post, click here.

Social Television: How Social Media Changed The Way We Watch TV: Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of their television screens, the television industry has actually been able to effectively adapt to meet the needs of today’s social-savvy viewers. In fact, more Americans—and more of the world—are now turning to their TVs to watch shows and programs that offer unique, socially integrated viewing experiences. To read the full post, click here.

HBO Research Director Tackles Cross-Platform Media Consumption: Jason Platt Zolov’s daily grind as market research director at HBO would probably overwhelm anyone who isn’t comfortable making sense out of uncertainty. But that’s the nature of media research today: Platt Zolov manages to deliver reliable insights under challenging market conditions using less than perfect source materials. In a recent interview, Platt Zolov discussed some of the obstacles he faces and how he’s addressing them. “Multi-platform usage is really one of our biggest issues,” Platt Zolov told us. To read the full post, click here.

DirecTV LatAm Audience Researcher Eyes Insights Partnerships: DirecTV Latin America Audience Research Director Luiz Duarte—credited with introducing set-top RPD as a syndicated product in 2010—is eyeballing insights partnerships with some big names. Duarte has made a name for himself as a savvy innovator in industry circles, notably by building commercially available ratings services at subscription viewing providers (ex. TiVo StopWatch). Now he’s looking to take the DTH digital giant’s data to the next level by collaborating with other sources, including less traditional media. “The Holy Grail of media data is the single-source panel,” Duarte told us. To read the full post, click here.


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

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