Monday, February 2, 2015

Kick-Off With Keynotes

Welcome to beautiful, sunny San Diego.

I run a boutique Ad Agency in the San Francisco Bay Area-Zip2Media-that keeps me hopping and jumping (and sometimes kicking and screaming) trying to manage client expectations and produce quality work that drives revenue and customer engagement.  It'a a tall order and it keeps me busy.
But I made a promise to myself when I launched Zip2Media that I would attend a minimum of two professional conferences per year.  I'm a perpetual learner at heart. But I'm also selective about how I spend my "learning" time so I ferret out the many marketing and media conference solicitations that clutter my in-box and try to find the conferences most relevant to my core work.   The Media Insights & Engagement Conference is one such conference.  I couldn't go last year, so I was determined not to miss it this year.  If you're not learning, you're not growing.

Tuesday morning the Media Insights & Engagement Conference will kick-off with an exceptional list of accomplished Keynote Speakers.  Beginning at 9am we have Jeffrey Cole, Center for the Digital Future and Research Professor at USC Annenberg School for Communication.  Mr. Cole will speak on Entertainment Media at the Tipping Point, Again.  At 10am we have an outstanding Keynote Panel discussing The Changing Face of America. Marilyn Stephens, Data Dissemination Specialist, Media Lead, with US Census Bureau, Julie Zwissler, SVP, Marketing and Partnerships, MNet America and Michele Meyer VP, Network Research, Univsion.

At 11:15am Tuesday morning we have Keynote speaker Nir Eyal, author, educator, entrepreneur and blogger of NirAndFar.com presenting the topic Hooked: How to Build Habit Forming Products.  

Our final Keynote Panel of the day at noon should appeal to many:  The State of the Industry:  Deciphering the Future.  Panel speakers include David Poltrack, Chief Research Officer, CBS Corporation (I remember his emails fondly from my early days at CBS back in the 90's), Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, Media Research and Insight, Warner Bros and Justin Fromm, Head of Ad Sales Research, Hulu.

Set your alarm.  Don't oversleep (it might be tempting for those of you flying in from the East Coast).  You don't want to miss this powerhouse of talented media and research professionals, coming together to share their insights, knowledge and expertise.  

Remember, learning is growing. Get your pens out, computers or iPads and be prepared to take copious notes. Set your phones to silence and be present.

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