From checking e-mails, to ordering lunch, technology has fundamentally changed how we go about our day. Additionally, technology has changed market research. Advancements are helping us become more efficient and agile and has created brand new opportunities for obtaining valuable business intelligence.
Today, technology (particularly the automated kind) will continue to supplement and in cases displace traditional tools and techniques, but it will NOT render direct response techniques obsolete.
At TMRE last year, Richard Owen of Crowd Lab, Ed Morofksi of Vision Critical, Bob Lederer of RFL Communications, Sandeep Arora of Datamatics, and Diane Chang of Intuit talked to us about why it’s important to utilize the latest market research technology and tools.
The market research landscape is growing by the minute. There are a lot of new tools around, but it’s not just about the technological innovation – it has to be about methodological innovation as well, according to Owen. When it comes to mobile, if all we are going to do is put online research on the phone, then we are really missing the opportunity that mobile provides to immerse itself in peoples’ lives.
Hear what the experts have to say in this exclusive video below:
Learn more about the new market research tools, technologies, and methodologies this May at InsighTech in San Francisco. Visit our website to learn more.