Monday, April 20, 2015

How to Transition to an Omni-Channel Culture

Photo: The view of Kii Channel in Japan, from Landsat, generated on NASA World Wind, Wikimedia Commons

"Know what your customers want most and what your company does best. Focus on where those two meet." - Kevin Stirtz, Digital Marketing Expert

In "A Definitive Definition of Omni-Channel, Finally," Jeff Nicholson says that "Omni-channel has become one of the most overused, yet misunderstood words in recent years. Omni-channel = seamless, synchronous and symbiotic."

Want to learn how to provide a seamless customer experience across your company's digital and physical touch points? Join Barry C. Collin, CEO, Collin Group Inc., as he presents "Transitioning to an OmniChannel Culture by Creating Cultural Middleware" during the Total CX Leaders Conference June 3-4 in Miami, Fla.

Whether you're responsible for implementation at your company or selling OmniChannel experience solutions, Barry will show you how to ensure your project's success by establishing "cultural middleware" to transition to an OmniChannel culture.

Total CX Leaders Conference will help you "learn how to listen to your customers, understand their differences and set the foundation to build a road map to create a seamless experience for modern customers."

Join Barry at Total CX Leaders Conference (TCXL) 2015 in Miami. Register today!

Stay connected with TCXL15:
- Customer Experience Leaders
- Customer Experience Leaders

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at

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