Wednesday, April 8, 2015

SoundCloud Innovates Customer Experience

Retail companies today are constantly looking to create a more unique and personalized customer experience through innovative strategies. In a recent poll by FastCompany, the 50 top innovative companies at present were decided. The company that stands out the most for me is SoundCloud.

SoundCloud is currently now is now the world’s largest single audio platform used by DJs, musicians and other creators. It has 12 hours of content being uploaded every minute and is a revolutionary platform for upcoming artists to publish their work in the hope that it may be discovered. It is not just for DJs and music specific artists either; podcasts, audiobooks and many more are uploaded. There is even a page by NASA that plays audio clips of what’s happening in space.

The audio company has designed itself to make sure everything is catered for the convenience of the user. Personally, as someone with a huge enthusiasm for music and new artists I find SoundCloud is a great platform for exploration within different genres. With a Soundcloud profile I can see trending music which people are enjoying at that time and can ‘like’ them so I can listen to them anytime on my profile. There is also an option when listening to the song to add to a personal playlist for others to listen to and share in your musical preferences that may not have heard before.

The sharing component of SoundCloud is what I believe sets it apart from other audio platforms. The sharing is key both on and off the site. On the site, it is a great tool for sharing new music and a feature that I believe is key when putting out new music is people’s ability to comment on it. 

However the comments are not just at the end of a song but comments can be made mid song, at different times. So for and up and coming artist they can put out new material and if people dislike certain bits the artist can go away and rethink which is incredibly useful in producing new music.
Sharing on social media using SoundCloud is also much easier than with other audio sharing platforms. Soundcloud clips can be embedded into social media posts such as tweets or Facebook posts and so can be played with one click without being taken to a new webpage. Recently, SoundCloud introduced ads, which now gives artists an opportunity to share in the money from the ads that play before some audio clips. This gives more popular trending artists revenue as well as exposure on the site.

SoundCloud has expanded massively since its creation and now has apps available so it can be accessed on the move and for premium users, offline as well. The audio platform provides users with a way of not only finding music they love but collecting their favorites to be listened to and shared with each other in playlists. Audio is a huge medium for people’s enjoyment and Soundcloud’s innovative design is convenient and useful for customers. I believe it will continue to grow, dominate it’s field and help discover new talents.

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at

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