Tuesday, May 5, 2015

How to Use a Data Driven Approach to Managing Consumer Experience

Photo by Wil Leeuwis. Sol Lumen is the name of the laser artwork linking De Uithof with the city centre as part of Utrecht University’s 375th anniversary celebrations. This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication.

"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - John Russell

In "Media Agencies are Evolving from Being Media Facing to Customer Facing," Avi Dan states, "Importantly, media agencies are becoming storytellers, with the ability to create compelling content across all screens and devices."

Are you ready to take a new approach to managing the customer experience? Join Arun Kumar, Group Director, Data Science, Razorfish, as he presents "A Data Driven Approach to Managing Consumer Experience" during the Total CX Leaders Conference June 3-4 in Miami, Fla.

In this session, you'll hear how Razorfish used data to uncover customer experience challenges on the display media side for their travel clients. You'll also learn how they developed a data driven approach to create best practices.

Total CX Leaders Conference will help you "learn how to listen to your customers, understand their differences and set the foundation to build a road map to create a seamless experience for modern customers."

Join Arun at Total CX Leaders Conference (TCXL) 2015 in Miami. Register today!

Stay connected with TCXL15:

- twitter.com/#TCXL15
- linkedin.com/Total Customer Experience Leaders
- facebook.com/Total Customer Experience Leaders














Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

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