Friday, July 31, 2015

This Week In Market Research: 7/27/15 - 7/31/15

Do you work from home and feel like you can never get anything really done?? In a recent article by Fast Company, Carson Tate details 5 ways that will make working from home REALLY work. “According to research by the financial software company Intuit, nearly a quarter of U.S. workers telecommute for at least a few hours every week.” So according to Tate, a few of the ways you can make working from home really work include “communicating well and often,” and “being a proactive team player.” The first suggestion is to use many forms of communication to be sure things are being communicated thoroughly and efficiently. To be a proactive team player, you have to be diligent about reaching out to your coworkers and connecting with them not just on a work level. In other words, being a part of the team includes comradery and you have to put in a little extra effort in order to gain those relationships. Interested yet? Well, read the full article at Fast Company.


This week The Guardian posted an article for younger graduates wanting to go into the market research industry. They list five different tactics, however the two that really stood out to me included 1. Choosing a research path and 2. Building on online profile. For the first one, the article suggests that “…it is important to pick a research path….identify whether your skills lie in numeracy or whether talking to people face to face and learning about cultures is more appealing…” On top of picking a research path, building an online profile and getting connected with the research community can bolster experience and resumes. According to the article, “…it’s important to create a professional online profile…and hide any potential controversial Facebook photos.” There you have it. These 5 tactics will surely get you closer to your dream job in market research. 


“Where do I begin?” It’s the common question, whether asked internally or outwardly, when dealing with the launch of a new product. So where does one start when marketing a new product? Well, according to a recent article released on Entrepreneur this week, all one needs to remember is “Search, Social, and Content.” In this sense, search means your search engine optimization and making sure your page is searchable through google. Social refers to the sharing of information through social media and taking advantage of getting the word out through social. This third component, content, means ensuring that the content that you are marketing is strategic and clearly thought through. All of these avenues together make up the “Holy Grail of Startup Marketing.” Want to learn even more about this? Visit Entrepreneur’site and 



We have all been there. When a crisis hits at work, we work reactively rather than proactively. Well thanks to an article released this week on Entrepreneur, we now have 7 habits to get us working more proactively. Now, in order to get the full gist of the email you’ll have to read it on the Entrepreneur website. However, a few to the points listed include, blocking out time to answer emails 2-3 times a day as well as celebrate what you ARE getting done. Both of these pointers stood out to me because making sure you answer emails throughout the day ensures that you won’t get behind and making sure you celebrate what is actually getting done helps you focus on the positive around you. Focusing on the positive, helps you negate many negative emotions that occur at work and slow down your productivity. If you’re one of those people, like me, who works much better in a proactive environment this list is insightful and in its own right, proactive.


Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 

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