Often big data initiatives are just that…too big to get off the ground. But VoC survey data alone rarely delivers the insights leaders need to take bold actions.
In an upcoming webinar hosted by Convergys Analytics, “Evolving from Big Data to Smart Data: New Ways CX Researchers Predict Customer Behavior,” John Georgesen, Ph.D., and Senior Director, Research Analytics and Decision Sciences at Convergys Analytics, will discuss how three Fortune 100 companies are tapping into new technologies and using linkage methodologies to uncover customers’ needs, wants, and actual behaviors – and turning those insights into business cases for action.
John currently specializes in designing customer experience (CX) programs that drive tangible improvements. With 20 years of applied experience, John is a recognized innovator in the field of customer experience management.
This webinar is designed for senior CX professionals who believe there is more to be learned from customers than surveys alone can tell them. Save your seat for this webinar here: http://bit.ly/1fRmxL4
Also, if you are interested in this topic, you don't want to miss The Market Research Event 2015 in Orlando this Fall. TMRE delivers more proven value than any other event of its kind, which is why it's the #1 trusted event brand in the world and the annual meeting place for career researchers - uniting over a thousand consumer insights executives, with more than 65 percent from client side companies. For more information, visit the website: http://bit.ly/1JrZdft