Monday, August 17, 2015

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we're just going through the motions. But in times of great change- times like the insights industry is experiencing right now- going through the motions isn't enough. You need to challenge the norm, embrace change, and see new opportunity.

Here's who will rekindle your insights fire at The Market Research Event this Fall

TMRE 2015
November 2-4, 2015
Rosen Shingle Creek
Orlando, Florida
Visit our website: http://bit.ly/1MtInRJ

·         Seth Godin, Best-Selling Author & Marketing Guru
Why Seth? As an industry, we need to push the envelope to make research a difference maker. Seth helps us 'poke the box' and think like true market disruptors.

·         Dan Ariely, Best-Selling Author, Predictably Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and choices that directly impact our research decisions.

·         Hilary Mason, CEO & Founder, Fast Forward Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist, Bit.ly
Why Hilary? Hilary explains practical tools and techniques you can consider when thinking about how to use your own data.

·         Jonah Berger, Professor of Marketing, The Wharton School, University of Pennsylvania, Author, Contagious: Why Things Catch On
Why Jonah? Whether you're gathering insights for a mature product or introducing the next big thing, you'll gain valuable insights to drive your business forward.

·         Maxwell Luthy, Co-Author, Trend-Driven Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry to consider the implications of each trend and seize the opportunities they represent for their business (because just tracking trend without acting on them is useless)

·         Kumar Mehta, Ph.D., CEO, Blueocean Market Intelligence
Reed Cundiff, General Manager, Microsoft Corporation
Why Kumar and Reed? They put forth a call to action to the research industry to step up and become leaders in the new age of data-driven decision making.

·         Jane Gould, Senior Vice President, Consumer Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best Buy
BV Pradeep, Global Vice President, Consumer and Market Insights - Market Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to submit your questions or big ideas you'd like to see the panel address.

Download the brochure for keynote session descriptions and the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ

Mention code TMRE15LI for $100 off the current rate. Register today: http://bit.ly/1MtInRJ

Join us and connect with the best in insights from around the world.
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

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