Friday, August 28, 2015

This Week In Market Research: 8/24/15 - 8/28/15

Crowdfunding is celebrated most for being the “grand democratization of finance,” simply meaning it stands out from the bureaucracy of the traditional fundraising paths. However, an article on Entrepreneur this week discussed the shockingly close correlation between the recent Wall Street dip in markets and crowdfunding. The argument goes, that due to the frightening plunge by the Dow Jones, peers who would normally invest in startups on websites like Kickstarter, may not be so free with their money now. “After all, watching the Dow dive off a cliff doesn’t do much for consumer nerves. And investing in the next creative, neat gadget on Kickstarter falls into the category of discretionary spending that is first to go when a person is feeling anxious about his financial life.” The point makes sense due to previous market research which shows that people are more frugal with their money when markets aren’t doing so well. Experts like Anindya Ghose, professor at NYU’s Stern School of Business, also believe that this decline in value is the beginning of a three year bear market. What do you think?

“Have I mastered social media?” If you’re working in the marketing field, specifically the digital marketing field, you’ve probably asked yourself this question over and over again. The truth is, social media can have a profound effect on your professional life, and learning how to harness this power is essential to any well-crafted digital marketer. This week Fast Company released a very informative video that essentially breaks down certain social media habits and myths and shares the best practices of social media that will result in an overall success for your business. A few of these things include, posting a Facebook post during lunch hours when social activity is heightened as well as following many people on twitter. In other words, focusing only on people who have 500 followers or more is not necessarily beneficial as, research shows these individuals are less likely to retweet and engage anyway. I highly recommend this video to anyone looking to learn more about the best practices of social media and the reasons behind these guidelines. 

This week Fast Company wrote an article about 8 different ways to improve your focus. Many of these tactics are simple and, if done properly, effective. However, there were a few on the list that I had trouble seeing value. Let’s see what you think! Among the 8 listed, the author lists grabbing some coffee and doodling. The reason behind coffee are “…morning coffee doesn’t just help you wake up; it helps you focus on the day. If you need an attention booster in the afternoon, a coffee shop run might do the trick. In a study published in the Journal of Alzheimer's Disease, French physiologist Astrid Nehlig identifies a connection between caffeine and cognition.” I remain skeptical that coffee is something humans should rely on to be focused. In the reasons for doodling, the author cites a study from the University of Plymouth in England that claims doodling aids cognitive performance. This one I can be convinced upon further evidence, but what do you think?

Want to work for Google? Well you might just have the chance if you search the right keywords. In an article on entrepreneur this week, the author reveals that Google actually has a sneaky way of hiring some of its employees. It works like this. A random person could put something into a google search, (usually just genuinely hoping for that particular search) and then be directed to page that says “You’re speaking our language, up for a challenge?” This was the case for Yale educated mathematician Max Rosett. As the article explains, Rosett searched “’python lambda function list comprehension’” and was taken to a page with a box that said, ‘”You’re speaking our Language. Up for a challenge?’” From there Rosett took multiple puzzle quizzes and tests that finally landed him an interview with the organization. This is certainly in interesting tactic for recruiting and gathering a decent amount of research before viewing a candidate’s resume. Well done, Google. Can’t say I expected anything less.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at 

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