The shopper's journey to purchase is not linear. The reality is that people move in and out of moments where they serve as the shopper, the customer and the consumer. Having multiple channels to support these moments is what creates a seamless experience. As retailers and FMCGs, we have to depict the total shopper journey-in the right moment, with the right message, and at the right place.
As the shopper journey continues to evolve, what are the new rules for identifying insights? Find out at OmniShopper International, formerly The International Shopper Insights in Action Event.
November 11 - 13, 2015
Learn about the new rules of identifying insights with Unilever:
Changing Shopper Realities: New Rules for Identifying Insights
Vijay Raj, Vice President, CMI, Research Innovation, Media & Shopper Insights, Unilever:
Today success is connecting with your OmniShopper throughout the route to market, understanding and measuring shopper behavior, and providing the right experience. During this keynote, Vijay will address the new rules to identifying insights. Where do insights come from? What is the role of insights? What does it mean for how we gather insights?
Download the full agenda here: http://bit.ly/1UiCKs9
OmniShopper International offers you all-new expertly curated content, extraordinary keynote speakers, in-depth track sessions, brand-retailer collaborative think tanks, interactive workshops, and a retail store tour designed to disrupt your day job. You will be granted unscripted access to experts who can fast-forward your understanding of total shopper behaviour and predict the next new path to purchase.
Join us in November to uncover the future of retail and changing shopper realities.
Register today with code OMNIPARIS15LI and get $100 off current rates: http://bit.ly/1UiCKs9
The OmniShopper International 2015 Team