Tuesday, September 1, 2015

How to Tell a Research Story

The job of research has clearly evolved. Historically, the role of research was to create data where there was none, but we no longer live in a world where data are rare. We have more data than we know what to do with. And the job of the researcher increasingly will be to make those data usable. It’s going to take an infusion of new skill sets.


Stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story.

Several attendees, speakers and sponsors at TMRE 2014 shared with us some best practices on how to tell a research story.

Watch the full video below:



Insights without impact are worthless. TMRE is the most trusted, supported insights event in the world and delivers more proven value than any other of its kind. Beyond "how to," TMRE is always focused on the business value of insights - the meat that really matters.

TMRE has grown to be the most comprehensive insights conference in the world. Focused on the business value of insights, we unite leaders across market research, consumer insights, strategy, innovation, marketing, analytics, shopper insights, media research, UX, customer experience, business intelligence, competitive intelligence and more. Learn more about the event here: http://bit.ly/1N0CRX1 

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