In the CPG and retail industry, analyzing shopper decision trees are important for both strategic and tactical decisions. Traditionally, they’ve either been created from historical purchase data (household panel data, for example) or attitudinal surveys (card sorting, attribute rankings, or shop-alongs.)
But that is no longer the case! Virtual reality has changed the way shopper research is done. Traditional methods are integrated with data from virtual shopping simulations, providing a deeper understanding of both the attitudes and behavior of the shopper.
Join InContext Solutions’ Rich Scamehorn and Liz Cox for their webinar to learn the latest trends and applications of virtual reality research, and how virtual technology is allowing retailers and manufactures to optimize assortment and eliminate traditional decision tree barriers, such as:
- Hard-to-track categories (e.g., instant consumption products, products without UPC codes)
- Hard-to-track channels (e.g., Liquor stores, C-stores)
- Low purchase frequency categories (e.g., cosmetics, consumer electronics)
- Retailer-specific data
- Occasion-based decisions
Register for this free webinar here: http://bit.ly/1LvvQgP
Liz Cox, Group Vice President, Insights, InContext Solutions
Rich Scamehorn, Chief Research Officer, InContext Solutions
Liz has a passion for turning data into insights for clients. Prior to joining InContext Solutions, Liz spent over 25 years in shopper and consumer insights roles at IRI and Ipsos. Liz is now bringing together her primary areas of expertise, virtual testing and shopper decision trees, into an exciting new research offering. Liz holds a MS in Marketing and Strategic Management from Purdue University’s Krannert School of Management.
Rich co-founded InContext Solutions in 2009, and serves as Chief Research Officer. He has over 20 years of market research experience, and began his career at Rockwood Research and Market Resource Associates, two start-up research suppliers. He moved to the client side with Tennant and General Mills where he introduced virtual store testing as a faster, cheaper method providing great cost savings to the company. Rich holds a bachelor’s degree from Macalester College in mathematics and a master’s degree from the University of Minnesota in statistics.
Save you seat for this webinar: http://bit.ly/1LvvQgP
Want more on this topic? Attend OmniShopper International next month to see InContext Solutions present a session called, “The Latest Trends and Applications of Virtual to Research.” OmniShopper Intl is taking place November 14-16 in Paris France. AS a valued member of our LinkedIn community, you get $100 off the conference rate when you code OMNIPARIS15BL. Learn more or register here: http://bit.ly/1W2eIG7
The OmniShopper International Team