Thursday, October 15, 2015

Target, Hershey, Clorox and More Prepare You for the Future of MRX at TMRE 2015

The highly anticipated Market Research Event 2015 is almost here! For the past 13 years, The Market Research Event has been the insights industry's annual meeting place, known for its ability to connect you with the very best in insights from around the world. 

With unprecedented access to 150+ research and insights speakers, 125 content-driven sessions, and 100+ cutting edge solutions providers, TMRE once again lives up to its reputation for being the "world's #1 insights event." We are so excited for you to see all the creative new ways TMRE 2015 addresses your newest challenges- helping you translate insights into bottom line impact.

Jam-packed with sessions presented by global market research leaders, TMRE’s Trends, Foresight & Growth Track on Monday, November 2nd gives you the tools, techniques, and methodologies you need to be future-ready.

Here’s a full list of the Trends, Foresight & Growth track sessions:
·         Strategy for the Next Generation for Multi-Cultural Milennial-Identity
Mildred Carrasquillo, formerly TELEMUNDO TELEVISION NETWORK
·         Insights from the Future: How to Leverage Strategic Foresight
·         How to Communicate Superior Value through your Product Claims
Jee Ahn, THE CLOROX COMPANY and Paul Jannsen, SKIM
·         Who is the RealLGBT Consumer?
Michael Abata, TARGET and Mehreen Hussain, TARGET
·         The Art of Trends
Claudia Lieshout, PHILIPS

And the featured speakers you don’t want to miss:
·         Cultivating Ad Receptivity: Strategies for Countering Ad Avoidance
Duane Varan, Chief Research Officer, ESPN LAB
·         Contagious: How to Make Products, Ideas and Behaviors Catch On
Jonah Berger, Professor Marketing, THE WHARTON SCHOOL OF THE UNIVERSITY OF PENNSYLVANIA,Author, Contagious: Why Things Catch On
·         Risk Taking and Decision Making in Poker, Business and Life
Casper Berry, Risk Taking and Decision Making Expert and Professional Poker Player    
·         Shaping the Future: A Moment of Truth for the Insights/MR Industry
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, BEST BUY
BV Pradeep, Global Vice President, Consumer and Market Insights-Market Clusters UNILEVER (SINGAPORE)
·         How Big Data is Changing the Way we Work, Live and Dream
Hilary Mason, CEO and Founder, Fast Forward Labs, Former Chief Scientist, BITLY
·         Generating Insights in a Hyper-Connected and Data-Driven World
Reed Cundiff General Manager MICROSOFT CORPORATION
·         We Are Predictably Irrational
Dan Ariely, Best selling Author, Predictably irrational and The Upside of Irrationality, Behavioural Economist
James B. Duke Professor of Behavioral Economics DUKE UNIVERSITY, founding member of the CENTER FOR ADVANCED HINDSIGHT

Download the brochure for the full program:
Also, this year, TMRE has reached 70% client side participants- the highest client-side participation of any large-scale market/research insights event. So what does that mean for you? It makes the networking, story sharing and connections THAT much more valuable both onsite and after the event. Making connections matters.

Drive your future and shape the industry’s future at TMRE. Use code TMRE15BL for $100 off the current rate. Register today:

We hope to see you in Orlando!

Don’t miss ORC International’s FREE upcoming webinar “Virtual Reality: The Key to Understanding Shopper Decisions” taking place Wednesday, October 28th at 11:00 AM EST. Join InContext Solutions’ Rich Scamehorn and Liz Cox to learn the latest trends and applications of virtual reality research, and how virtual technology is allowing retailers and manufactures to optimize assortment and eliminate traditional decision tree barriers. Register here:

The TMRE 2015 Team

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