Tuesday, December 1, 2015

ESPN, GroupM, NBCU on Overcoming Measurement Challenges

Media is going through a major transformation and measurement is one of the most critical issues facing the industry today. Keeping up with constantly evolving media is the biggest challenge, particularly in terms of measuring audiences across multiple platforms.

But how can you keep up? Join us in February at The Media Insights & Engagement Conference where some of the industry's brightest minds are coming together to standardize measurement to get meaningful results. Hear from:

• Alan Wurtzel, President, Research & Media Development, NBCUNIVERSAL
• Harvey Goldhersz, Chief Data Officer and CEO, GROUPM ANALYTICS
• Artie Bulgrin, SVP, Global Research & Analytics, ESPN
• Cathy Hetzel, Corporate President, RENTRAK
• Frank Foster, SVP & General Manager, TIVO RESEARCH
• Moderated by: Jane Clarke, CEO, Managing Director, THE COALITION FOR INNNOVATIVE MEDIA MEASUREMENT

Download the conference brochure for the complete agenda: http://bit.ly/1l56kp7

Take a look at who's already signed on to set the future of the media research industry:

·         84.51°
·         A+E Networks
·         ABC
·         Allant
·         AMC Networks
·         AOL
·         BBC Worldwide
·         Comedy Central
·         Comcast
·         Discovery Communications
·         Disney ABC Television Group
·         Dreyfus Media Advisors
·         ESPN
·         Fox Networks
·         Frank N Magid Associates
·         Fuse TV
·         GfK
·         Google
·         GroupM
·         HBO Latin America
·         Home Box Office (HBO)
·         Horizon Media
·         Hub Entertainment Research
·         Hypothesis
·         IBOPE Media
·         iHeartMedia
·         Insight Strategy Group
·         Millward Brown
·         Miner & Co Studio
·         NBCUniversal    Netflix
·         Nielsen
·         Norman Hecht Research Inc
·         Now What
·         Numeris
·         Ovation
·         PBS
·         Phoenix Marketing International
·         Pivot TV
·         Rentrak
·         REVOLT
·         RLS Media Consulting
·         Science Channel
·         Simulmedia
·         Sony Pictures Television
·         Spike TV
·         Sveriges Utbildningsradio AB
·         The Oprah Winfrey Network
·         The Walt Disney Company
·         TiVo Research
·         TNG Research
·         TRP Research
·         TruthCo
·         Turner Broadcasting
·         TVB
·         Univision
·         Vevo
·         Viacom Inc
·         West Bend Mutual Insurance

Use exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7

We hope to see you there!


The Media Insights & Engagement Conference 2016 Team


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